In this era, speed is everything. No matter how brilliant an employee you are, if you are not working at a fast pace, you will lag; and as a result, you wouldn’t be able to grab the eyeballs of your seniors, be it your team leader or the CEO. Similarly, when it comes to your business’s website, you have to make sure it runs swiftly without any glitches so that your customers don’t get disappointed while scrolling through it.
A Speedy Website Draws Crawlers and Helps Your Reach Higher in ‘Google Ranking’
‘Customer Satisfaction’ is a major reason why you should consider optimizing the website speed. But, it is not the only factor. Wondering, what could be the other reason? Well, the other major reason is ‘Google Ranking’. Yes, the speed of your website has a direct effect on your Google Ranking.
Hence, if you want your website to be at the top of the search rank, then you have to optimize its speed.
Additional Information: It was announced in the last decade that Google tends to send crawlers to a website by judging its speed.
8 Effective Ways to Optimize Website Speed
1. Improve your website’s TTFB (Type to First Byte)
The amount of time that a browser takes to create a connection to the server and download all the necessary contents of the website is called Time to First Byte or TTFB.
TTFB is made up of 3 major components:
- Time taken to send HTTP the request
- Time taken to process the request
- Time taken by the server to send back the first byte of the response to the respective browser.
In short, the slower the aforementioned components or rather process is, the longer it takes to display your page to the viewers or users.So, make sure you speed up the TTFB in order to make your website work faster and smoother.\
2. Better Host = Better Speed
One of the most important steps that you’ll need to take for boosting your website’s speed is by moving it to a better host.
There are 3 variants of hosting:
- Sharing hosting
- Dedicated Server Hosting
- Virtual Private Servers Hosting
Note: Among these, the most popular one is Sharing Hosting, since it is the cheapest way to get your website online at a shorter period, and for a very low fee. But, if you talk about faster performance, VPS & Dedicated Hosting steals the show. However, these kinds of hosting are expensive. So, the choice is yours.
3. Opt for a Content Delivery Network (CDN)
CDN is a set of web servers that are distributed at various geographical locations, and their task is to provide web content to the end-users with regards to their location. So, as a result, the content is delivered to the users pretty fast, and your website works faster as well.
This is undoubtedly an expensive option but, it’s quite an effective way to optimize the load time and the overall website speed. It’s worth every penny!
4. Reduce Plugins
The more plugins you install on your website, the more resources are needed to run them. As a result, your website starts getting slower. A few security issues might also appear. Hence, you should keep a few plugins at bay, no matter what.
5. Website Image Optimization is needed
Images play a vital role in attracting customers but the other side of the story is that they slow down your website.
Images used on a website are usually large, and that’s exactly what affects the website and slows it down. Therefore, to increase the website speed, it’s best to optimize all the images and then upload them.
7. Go for Website Caching
Caching is a process where the current version of your website is stored on the hosting and presented until your website is completely updated.
How will it help > When more than 5 users are accessing a certain page of your website, all at the same time, the server starts becoming slower. Here’s where caching can help. When you opt for caching, your web page wouldn’t render over and over again for all the users who are accessing it at the time.
8. Eliminate Render Blocking Resources
Another very important thing that you’ll need to do to speed up your website’s functionality is eliminating the ‘Render Blocking Resources’.
What it is > Render Blocking Resources are queues of scripts that can stop your website from loading fully.
How to eliminate them >
These were some of the best ways of optimizing the website speed. If you are looking for more such interesting blogs that would help you make your business website work the best, then keep following!