Working online has become a trend, many people desire to do the same. The interesting fact is; the number of users are earning well income online. If you have tried researching how people are earning profit online, I’m sure you must have read about AdSense.
To help you out, I have assembled a list of tips and tricks you can follow to maximize your earning potential with Google Adsense.
Publish High-Quality Content Regularly
It is obvious that this is the most vital tip. If you don’t have high-quality content, you won’t have maximum traffic and advertisers won’t be bidding for a spot on your site. On the other hand, if your content is good, but you don’t publish regularly, people will stop coming back to your site. Thus, you notice a drop in visitors’ count. Before you try different strategies to increase your Google Adsense revenue, make sure you have good content that readers enjoy.
Place the top Performing Ad First in a Page’s HTML Code
You need to understand your Adsense analytics a bit to find which ad has the best click-through rate. If you place this ad’s code first in every page’s HTML code, it can really bump your revenue. It would be the first ad Google’s Adsense Crawler will see, which means it will get the most impressions, increasing its auction value and making a huge profit.
Have a Responsive Design
Nearly 60% of online users spend a lot of time on mobile platforms. Thus, having a responsive web design is really important. If your website is not mobile-friendly and you don’t have responsive ads, your users won’t be able to see the ads, which can majorly affect your clicks. AdSense provides codes for responsive ad units – ensure to enable it. If you don’t have a responsive website yet, you need to upgrade it immediately.
Add Link Units to Your Page
Link units are small units that are placed on a page in addition to the main three AdSense units. They show keywords related to your users’ interests and increase your revenue if you place them correctly.
Experiment With Your Ad Units
To understand which ad formats work best on your site, you need to split test them. Test if text-only ads or those with both images and text work better in certain positions. Play around with the font size and background colors of your text ads. Use Google Adsense’s experiments to set this up.
Keep Yourself Updated
Google Adsense is frequently growing and changing means your site will have to keep up with the latest trends. Subscribe to Google’s Inside AdSense blog and make sure that you stay up to date with the latest news. Google also runs a free online course on Adsense, which will be very helpful for beginners.
Link Google Analytics With Adsense
If you don’t have the analytics record it is hard to find out how to improve on your site. By linking your Google Analytics account with Adsense you will see how your traffic influences your ad revenue. You can also see which pages get the most traffic and ad clicks and where they come from. This can help you to understand what type of content works best for your users and which strategies work to drive traffic to your site.
Use Keywords Wisely
Certain words are very important for people to discover your content. Use a keyword tool to discover which keywords in your niche get the best CPC. Use them wisely without spamming them all over your site. Research your keywords in-depth and create quality content around them.
There are plenty of ways to increase your AdSense revenue, but in the end, it all boils down to attracting traffic and offering the best user experience possible.