With the New Year professionals must be busy formulating new digital marketing strategy which will work in this new year. For this it is important that you frame the strategy by taking into consideration new technology and trends that will work in this year. Here are some of the trends which stand a good chance to work well in this new year.
1. Capturing the micro moments:
Micro moments are the short time span during which the consumer will access the information about a product and decide to buy the product. It is important that the digital strategy is able to make the best use of these micro moments. For this you need to focus on mobile friendly websites which will provide all the vital information to the customer.
2. Focusing on video advertising:
These days, many people tend to overlook written content and find videos more appealing. So, the digital marketing strategy has to focus more on Video Marketing. One has to understand here that visual content is more engrossing than written content and hence one need to focus more on video advertising.
3. Integrating Chatbots:
If you want your digital marketing campaign to appeal to today’s generation, then you will have to use chatbots which will help you in interacting with the audience and it will also help you understand the likes and dislikes of the person better and based on this you can form your digital marketing strategy.
4. Use of native ads:
One of the essential components of a good digital marketing strategy is the use of native ads. This will help in the audiences seeing ads that are relevant to what the person is browsing. This will appeal to the audiences who generally get irritated when an advertisement that is totally irrelevant to what they are browsing pops up.
5. Need for a personal touch:
What a digital marketing professional needs to understand is that the audiences today want a more personal approach in the advertising tactics. They do not want to be treated as a number, but as a person who is expecting something fascinating from the website that he or she is visiting.
Overall in 2018 the digital marketing professionals will have to focus on blending the latest techniques with a human touch and personalization. This will help in wooing the audiences better and in getting better leads and better sales.