The SEO industry is dynamic. Indeed, a few things remain the equivalent, like relevant keywords in your titles, mobile optimization, and so on.
But trends keep changing in an endless winding. Did you know that Google makes thousands of changes to its search algorithms every year? A year ago, Google has been refreshing its algorithm every now and then.
We saw huge developments in the SERPs. Since the SERP rankings are not transparent and often change, it has become important for us to test more and endeavor to figure out Google’s algorithm as much as possible.
Thus, we have to locate the most ideal approaches to remain successful inside the structure made by Google.It becomes important to stay updated with the major SEO trends for 2020
1: Featured Snippet
A featured snippet is extracted from webpage to answer user query. It is considered as “position zero” on SERP.
Most of the pages that have featured snippets are also on first page of SERP for related keyword,so there is a good chance to get into featured snippet if you are already ranked for particular keywords.
Featured snippet is of 3 types:
The featured snippet shows Google found your page more relevant than other pages for a particular queries.Moreover, increases Click Through Rate(CTR) which increases the traffic.
2: Websites Optimize for Voice Search
With new innovation like Alexa or Google’s voice search, people search by speaking phrases and questions rather than typing in keywords.
Voice search are not only done on phones, but are also being performed on home voice assistants such as the Amazon Echo, Samsung Smart TV, Voice Pod, etc.
Voice searches affect SEO in a big way since it’s all about asking questions via voice instead of entering search queries.
In 2019, 15% of all queries in Google was through Voice Search. It is expected that in coming years more than 50% of all internet searches will be initiated through voice. Therefore, your content should adapt to this new trend to stand out in the current search engines ranking.
3: Local SEO
To gain Local SEO rank create a Google My Business page for your company. Google My Business is how Google puts your business on their Search Results Pages, Google Maps and Google+ for free.
The Local 3-Pack related to the SERP feature that is designed like a map and shows places related to query, as well as a 3-point list of businesses with their NAP data (name, address, phone, etc.).
Appearing in Google’s local SEO 3 pack is a must for local SEO.
Factors that affect Local SEO:
- Write the same NAP(Company Name,Address,Phone no) across all the citation.
- Optimize your website for local search
- Build locally relevant links to gain visibility.
- Building local backlinks is incredibly important.
- Keep your snippet better than others to increase the Click Through Rate(CTR).
WebP is an image format developed by Google. It was introduced as an alternative to formats like PNG,GIF and JPG, producing much smaller file sizes while maintaining higher image qualities.
WebP is very important image format because it offers both performance and features.
Advantage of WebP over other image format:
- WebP uses modern developments for image compression.
- WebP is often more than 50% smaller than even compressed images of the other formats.
- JPG is lossy and compresses well but with bad quality.
- PNG is lossless and can do transparent backgrounds. WebP can do that, too.
- GIF has 8-bit colors and animations are huge. WebP has 24-bit colors and animations are small.
5: UX & Technical SEO
There is a common misconception that SEO is all about keywords and link building.
SEO is all about User Experience this includes the overall experience from the initial interaction in the SERPs, to the overall landing page experience, and even the experience after they leave your site.
With an aim to constantly improve its users’ experience, Google has rapidly evolved over the past few years.
Implementing SEO and UX Design:
- Improve the Page Load Time
- Make your Website Architecture Simpler
- Invest in Website Responsiveness
6: Mobile SEO
Mobile SEO stands for mobile search engine optimization. It’s the way of optimizing the content in order to achieve a better ranking for your web pages in search engine results pages.
Among all the search engine, when it comes to mobile SEO, Google is the most important one. Because google holds 95% of the total mobile search query.
Mobile seo also includes making your site content accessible to search engine spiders.
Google used to have separate indices for desktop searches and mobile searches. But now google ranking is based on the mobile index alone. So if your website is still not optimized for mobile devices, you better get started.
Why Is Mobile SEO Important?
- Mobile Search Is on the Rise:
First of all it’s about the market trend. For a while now, mobile searches have exceeded desktop searches, and that’s only likely to continue.
- Mobile Content Determines Google Search Ranking:
Google has switched to a mobile-first index, which means it’s using the mobile content of a web page to determine its search engine ranking
- Mobile Search Drives Sales:
People prefer to use mobile phones to do online shopping.Online shopping through have increased by 40% over the last two years.
- Mobile SEO Affects Voice Search:
Most of the voice search is done through phones.
7: The HTTP/3 + QUIC Protocol
It’s very technical but very important if you want to be ahead of 99% of everyone.
There are 2 major protocols used by google to communicate with a server , the http 1.1 and the http/2 protocol, which is mandatory for SEO professionals to know and use. But only 35% of websites use it at this point. Http/2 allows for all the content on the page like images or scripts to be loaded simultaneously, while the old http 1.1 loads everything one after another. So the newer protocol is much faster in loading websites.
The Google Tag Manager and Analytics are already loading through Http/2..
How can you implement it? Well, your hosting service provider needs to support it, which might take some time. However, you can make use of Cloudflare CDN for your images and scripts, as they tend to support for http/3 right from the start.
8:Brand building should be a priority
Branding is one of the best and most viable SEO strategy on the market today. branding will help in higher click-through rates in SERP.
Branding is the experience you give your customers. It’s how you make them think and feel about what you do. Best branding allows you to reside in the hearts and minds of your audience.
Importance of Branding:
- Branding can help you get links
- Branding can help you get social shares which affect google rank.
- Branding can improve your click-through rates
RankBrain is the one of the important ranking factor. RankBrain is focused on behavior metrics, such as the site’s bounce rate, organic CTR, pages per session, and dwell time.
The fact that a user moves from one page to another effortlessly, clicks on your links, spends a big chunk of time on your pages, and comes back to your site indicates that your site is a user-friendly resource.
On the other hand, if a user leaves your site without taking any additional action, go back to the search results right after landing on a page, and never comes back again tells Google that your site is either poorly optimized or irrelevant to your users.
A backlink is a link created when one page links to another. Backlinks are also termed as “inbound links” or “incoming links.”
Backlinks are important for SEO because they represent a “vote of trust” from one site to another. In essence, backlinks to your page are a signal to search engines that others vouch for your content. Backlinks from popular, trustworthy, high-authority sites are considered the best backlinks to earn, while backlinks from potentially spammy sites, low-authority, are less relevant.
Tips to get quality backlinks:
- High-Quality Content
- Guest Post For Websites With High Domain Authority
- Sharing your Content on Social Media Platform
- Featuring other brands by writing testimonial and reviews
- Blog Commenting
- Ask for backlink
- Interlinking Between Pages
Every year new trends appear that change the way information is published on the internet.
Its very important for businesses irrespective of the industry use latest trends in their SEO strategy. Use the above tools and tips to get SEO success in 2020 and beyond.