Irrespective of the industry, it has been found that digital marketing strategy is one of the most important aspects of any marketing campaign. The travel industry too depends on digital marketing for better business. Here are some trends which are bringing about a change in this industry.
The spending habits of the younger generation are changing. They are more focused on spending on things which will give them a firsthand experience and hence the digital marketing strategy is focusing on this aspect while formulating strategies for the travel industry.
The focus on Social Marketing in the travel industry is also on the rise because it has been found that people are more likely to opt to travel to destinations which their friend has recommended on the social media platform. If a friend were to post pictures of his travel experience on social media, then there were more chances that his friends would opt to visit that place.
These days it has been found that people are more likely to opt for products and travel destination bookings based on the reviews that are posted on the internet. So, the digital strategy has to focus on ensuring that there are positive reviews and recommendations on the internet.
4.Big data holds the key:
People these days want new and personalised experiences. In order to get a better understanding of this trend in the digital marketing strategy has to ensure that the big data factor is used effectively.
5.The use of virtual reality:
This trend is still you can say in the developing phase, but it surely is the next big thing as it gives the option to give a first-hand experience to traveller before he can make the final decision.
These are some of the trends that will be a key aspect of the travel industry.